Viewers want custom news
NewscastMix solves one of the number-one complaints viewers have about television news by letting them pick the stories they're interested in. By delivering content via video rather than text, viewers are still able to experience everything television has to offer — rich pictures, storytelling and sound.

Creates loyalty and value
NewscastMix is a key component of your station's Web site, making it the market's premier destination for news and information. Users will recognize your organization as a leader in content delivery and Web technology, building an ever-growing audience and the opportunity to converge your news offerings.

Puts viewers in control
In today's interactive world, it is imperative that all media offer the option to customize and tailor content to each and every user. Traditional television newscasts don't allow customization — but by combining the power of tradtional TV and broadband video, NewscastMix brings newscasts into the 21st century.