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NewscastMix: Viewer-customized news Webcasts with targeted revenue opportunities
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How It Works
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Upload, label content
Your editorial staff uploads individual stories and completes a simple process to add geographic, keyword and subject tags to each clip. Your sales staff completes a similar process, adding ad collateral with unique tags.

Uploading features

  • Station administrator account to control global settings
  • Unlimited editor accounts for your editorial team
  • Unlimited advertising accounts for your ad sales and traffic departments
  • Upload video files individually or as a batch
  • Automatic removal of outdated files
  • Unlimited stories or advertisements
  • Default "house" ad campaigns for when there are no available paid campaigns

Users pick, click and mix
Using our "Pick, Click, Mix" process, your viewers create free accounts and set a variety of preferences using a simple, drag-and-drop interface. Users can also create multiple program profiles for different days and times.

Customization features

  • Users can select subject area interests and set ranking of importance
  • Users can select geographic area interests and set ranking of importance
  • Users can select a preferred runtime for total program and system will generate a program that is close to that time limit
  • Users can have unlimited program profiles, allowing for uniquely-targeted newscasts that automatically play at different times of the day or week

Watch custom content
Viewers return to your site and the system automatically plays back a customized newscast, complete with computer-selected content ranking and targeted advertising sessions that include pre-roll ads, a branded player and banner ads.

Viewing features

  • Completely white label solution; give entire interface its own name and brand with your station's graphics, colors and fonts
  • Advertising sessions include ability to include a pre-roll video ad, branded player background, banner ad and text ads all in one newscast playback
  • System automatically plays appropriate newscast program based on user's time and day preferences
  • Playlist allows users to jump around
     
               NewscastMix is perfect for all types of viewers: from busy working professionals to stay-at-home moms. Click here to learn more about how NewscastMix works for viewers...