Targeted ad opportunities All NewscastMix advertising can be finely targeted to users in a specific geographic region, with specific interests and time of day. For example, a local pizza parlor might target ads to reach all users within a 15 mile radius of its shop, who have an interest in education news and log on during 3 and 6 p.m. — a perfect way to grab busy parents looking for a fast dinner on the way home.
Immersive campaigns The NewscastMix interface allows your advertisers to surround users with a complete media experience — complete with a uniquely branded media player window, pre-roll video ad and accompanying banner and text ads. This cohesive look makes your advertisers' messages stand out and get noticed throughout the entire video playback session.
Adds value NewscastMix also adds a valuable new feature to your existing online offerings. By taking Web video to the next level, NewscastMix makes your site a must-have, repeat destination for viewers, increasing overall loyalty to your Web properties — giving your sales staff the opportunity to sell higher-value advertising packages elsewhere on the site.
NewscastMix provides Web-based technology to create custom news Webcasts for local TV stations and online media,
allowing viewers to create newscasts targeted to their individual subject keywords, geographic preferences and time limits.